Aypa Story


Mirella Crovetto (Lima, Peru)

“It is true that the earth of my native Peru, with its thousands of endemic plants which possess amazing benefits is an endless source of inspiration to me to conceive and design natural friendly cosmetics able to delight all skin types. I have recovered ancient Andean wellness recipes and, with a more personal view and experience of health and beauty, I have integrated them into our contemporary world, while staying true to the Andean values. Aypa is the result of this alchemy. With its unique products and spa treatments it magnifies Peruvian local resources to help discover an authentic lifestyle full of naturalness, wellness, sensorial pleasures and relaxation. It’s an invitation to travel inside my dreamed Peru, connect with the soul of its earth and get in harmony with nature. This return to the essence is a sublime step to reach the absolute of physical and mental well-being… a step that I hope you will enjoy!

During the long periods of time that Mirella spent traveling when working for international cosmetic companies, she realized that almost all of the rituals and massages offered at Spas and Wellness Centers around the world were based in Asian and Middle East traditions; however, she was unable to find treatments rooted in the richness of the ancient Andean culture. So she became inspired to develop a skincare and spa brand with products that carry the Andean essence as a way to share the treasures and wellness knowledge of this ancient culture from Peru.

The journey started in 2009. Passionate for a healthy lifestyle Mirella travelled to the core of the Andes in her native Peru to join indigenous communities and learn from their daily routine and through their oral heritage about their ecological philosophy of life, their relationship with nature, their insight about sacred plants and their therapeutic healing techniques that kept their physical bodies healthy and their spirit alive. Surrounded by this knowledge and immersed in the energy of an awesome nature Aypa brand was born.

Fusing tradition with innovation Mirella committed through fair trade agreements with Peruvian organic farmers and settled in Europe to develop the products in cooperation with a laboratory specializing in natural cosmetics. That is how, since 2011, treatments based on Andean wellness traditions infused with native plants could start being found in spas and wellness centers around the world through the Aypa brand. Nowadays the Aypa experience can be also enjoyed at home through the exclusive collection of skincare and home spa products retailed in selected concept stores.