Paris recently hosted the esteemed 53rd International Esthetics & Spa Congress, organized by Les Nouvelles Esthétiques. The event took place at the Expo Porte de Versailles from April 13th to 15th, 2024, bringing together professionals from across France in aesthetics and spa services. Among the distinguished exhibitors was AYPA, making its debut appearance at the congress.

AYPA’s

Paris recently hosted the distinguished 53rd International Esthetics & Spa Congress, organized by Les Nouvelles Esthétiques. The event took place at Expo Porte de Versailles from April 13th to 15th, 2024, bringing together professionals from across France in the field of aesthetics and spa services. Among the distinguished exhibitors was AYPA, making its first appearance at the congress.

AYPA’s Debut at the Congress

For the first time, AYPA participated as an exhibitor in the new Congress space, known as the “Corner des Createurs”. This space was dedicated to emerging brands with innovative concepts and trends. AYPA seized this opportunity to introduce its unique line of natural cosmetics, inspired by Andean plants and wellness rituals, to the professional wellness market in France.

Mission:

The primary objective for AYPA was to showcase its brand and products to the French professional wellness market. With a focus on introducing the concept of Andean well-being through their products and rituals, AYPA intended to capture the attention of spa owners and professionals seeking new offerings for their centers.

AYPA Stone massage

The response from attendees was amazing. AYPA garnered significant interest and established numerous new contacts during the event. Visitors were particularly intrigued by AYPA’s commitment to natural cosmetics, as well as their effectiveness and emotional connection.

Highlights and Standout Products

Several aspects of AYPA’s offerings stood out during the congress:

Natural Cosmetics with Emotional Depth: Attendees were interested in AYPA’s natural cosmetics, which not only deliver results but also evoke deep emotions with their authentic stories. The French message on the stand attracted visitors, inviting them to explore the brand further.

Raw Facial Line Concept: AYPA’s Raw facial line caught eyes. It’s made of pure, active plant-based ingredients. No water, preservatives, or fragrances. The concept of a four-step facial ritual was a hit. It can be done at home or professionally.

Mystic Inka Body Ritual: The four products comprising the Mystic Inka body ritual, each featuring unique Andean ingredients such as quinoa, purple corn, sacha inchi, and lucuma, impressed attendees with their natural richness and cultural significance.

Our Aypa Stone massage tool also garnered considerable interest, drawing attention to its remarkable potential for elevating spa experiences and promoting deep relaxation.

In the congress, we enjoyed sharing space with our dear Cecily Braden, the creator of the trendy Lymphatic Brush with which Aypa has an incredible relationship through the synergy between products that evoke well-being to our customers like the lymphatic brush.

Cecily’s innovative product received the Innovation Prize 2024 (PRIX H. PIERANTONI de L’INNOVATION 2024) at the congress. AYPA and Cecili collaborate in distributing each other’s products, with AYPA handling distribution in Europe and Braden distributing AYPA products in the United States.

AYPA’s participation in the 53rd International Esthetics & Spa Congress in Paris was a resounding success. The event provided an excellent platform to showcase its products and philosophy to the French wellness market. As AYPA continues to expand globally, its commitment to natural, emotionally resonant cosmetics remains steadfast.